Tracking and Managing Push Campaigns

After a campaign is sent, Re:amaze displays the total number of audience members who received the notification as well as the bounce count. As a campaign sends, the system detects when an audience member is no longer subscribed to notifications from your domain and counts that toward the bounce total. For example, if 8,300 push notifications are sent and 150 recipients are no longer subscribed, the campaign will show 8,150 received and 150 bounced.

Push Campaign metrics

Re:amaze automatically appends UTM parameters to your Push Campaign's primary link if you have not already provided them. This allows you to track traffic driven by your campaign in Google Analytics. The default UTM parameters for the primary link are:

utm_source=reamaze
utm_medium=push
utm_campaign=<your_campaign_name>

Re:amaze also appends UTM parameters to any button links included in your campaign. The default parameters for button links are:

utm_source=reamaze
utm_medium=push_button
utm_campaign=<your_campaign_name>

After sending a campaign, you can check Google Analytics for these UTM parameters to measure the traffic driven to your site.

Delete a Push Campaign

To delete a past campaign, select Delete under the campaign title, next to the Duplicate button. Re:amaze will ask you to confirm the action before deleting. If a deleted campaign has already been sent, the total number of campaigns sent will not change.

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