Build a Push Campaign Audience

Before creating a Push Campaign, you need to build an audience by requesting push permissions from your website visitors. You can do this using two methods: Push Prompts or Cues.

Create a Push Prompt

A Push Prompt is a Re:amaze embeddable designed specifically for building your Push Campaign audience. Push Prompts are recommended over other methods because browsers typically only prompt visitors once for push permissions. Push Prompts allow you to prompt the same visitor multiple times, giving you more opportunities to grow your audience.

Navigate to Settings > Push Prompts and select the brand you want to build a Push Prompt for if you manage multiple brands.

Give your Push Prompt a title and message. Language that encourages visitors to subscribe for updates, sales, or announcements tends to perform well. You can also set a Re-Prompt Delay, which determines how long to wait before displaying the prompt again to a visitor who previously dismissed it.

Save your Push Prompt and follow the installation instructions provided to get it live on your website.

Use a Cue to request push permissions

Alternatively, you can use a Re:amaze Cue to request push permissions from visitors. Navigate to Settings > Cues to create a new Cue.

Give your Cue a name and message, then scroll down to Action Buttons. Enter text for the button and set the Button Type to Prompt for Push Permissions. When a visitor selects this button, your site will request permission to send notifications to their device. Once granted, that visitor will be added to your audience and will receive future Push Campaigns.